Podcast

Feb 24, 2026

In conversation with Jenny Edwards, Creative Director at Oktra

Jenny Edwards, Creative Director at Oktra

How to Build Less, Better: Designing Sustainable Workplaces That Last

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In this episode, Guy sits down with Jenny Edwards, Creative Director at Oktra, for a high-energy conversation covering sustainability, inclusivity, AI, and the realities of design in both traditional consultancy and design & build environments.

The conversation goes deep into what sustainability really means in workplace design. Not just recycled materials or box-ticking accreditations but designing out waste from the start, questioning lifecycle impact, and building spaces that are inclusive, adaptable, and built to last.

They also explore:

  • Why AI can’t replace human-led design thinking

  • The importance of inclusive design from day one

  • Designing for dismantle and zero-waste principles

  • Why “cheap” upfront often costs more long-term

  • The real impact designers can have across cities

  • OneNote, Miro boards, and the creative process behind the scenes

Jenny speaks candidly about having a strong voice in the industry, why sustainability needs advocates, and how even junior designers can influence meaningful change.

This is an episode about intent and the responsibility that comes with shaping the built environment.

“It’s not about recycled materials. It’s about designing out waste.”

Further reading