Podcast

Sound Bites

Sep 16, 2025

In conversation with Jordy Dent, Creative Director at B Corp-certified Area

Jordy Dent, Creative Director at B Corp-certified Area

Storytelling as the Secret Weapon in Workplace Design: The Jordy Dent Approach

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History teaches us that it’s the people who embrace discomfort, follow their instincts and create their own blueprint that does something worth talking about. And, we’re talkin’ in the latest episode of Space by Stansons. Tune in as host Guy Stanley welcomes Victoria Dixon, Head of Creative at Whitepaper, for a riveting chat on all things passion-fuelled and design-forward.

What You’ll Learn

  • How to use storytelling as the foundation for workplace design
  • Why starting with a strong “why” keeps projects aligned and clients engaged
  • How to uncover a client’s culture, tone of voice, and values - even without direct access
  • The power of discovery elements in keeping a design story alive over time
  • Why deep research and early thinking pay off in faster, more confident delivery
  • How to integrate sustainability as part of the story, not an afterthought

Tune in for a timely reminder that a clear “why” and authentic storytelling can elevate your design far beyond what any formal qualification alone can deliver.

Jordy Dent is the Creative Director at Area, a leading design and build firm and certified B Corp. Known for his storytelling-led approach to workplace design, Jordy’s career began without a formal degree, instead shaped by hands-on construction experience, freelance projects, and early leadership roles in design teams. Today, he leads a creative pod at Area, overseeing day-to-day design output while mentoring his team and collaborating closely with clients to bring brand stories to life through physical space. His work blends strategy, creativity, and meticulous detail, with sustainability and client culture at the core. 

"I find it very, very difficult to design without some sort of why and some sort of story, which allows me to counteract any questions my mind might throw at me."

Further reading