Podcast

May 06, 2025

In conversation with Alex Pellew, Co-Founder and CMO at Until

Alex Pellew, Co-Founder and CMO at Until

Disrupting the Design of Wellness Spaces

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The space you work in, can make or break your growth as an organization. In the latest episode of Space by Stansons, host Guy Stanley welcomes Alex Pellew, Co-Founder and Chief Experience Officer, Until, for a riveting conversation on the intersection of wellness, healthcare, and thoughtful design; and the business strategy that drives it all.

What You’ll Learn

  • How to design multi-disciplinary wellness spaces, balancing functionality with premium aesthetics
  • The importance of a "Community-First" approach to building self-sustaining quality standards in wellness facilities
  • How to create flexible commercial models that allow practitioners to scale without risk
  • The principles behind designing spaces that serve multiple specialist needs while maintaining premium standards
  • Why focusing on practitioner experience drives better space design and business outcomes
  • Why multi-site accessibility enables practitioners to build scalable businesses with minimal overhead

Alex Pellew is the Co-Founder and Chief Experience Officer of Until - a pioneering wellness infrastructure company revolutionising how health and wellness practitioners build and grow their businesses. With an extensive background in advertising, marketing at Nike, and innovation consulting, Alex brings a unique business perspective to designing premium wellness spaces and practitioner-focused frameworks. He is also co-author of the bestselling book "The Idea in You" published by Penguin.

"I really believe in the subconscious nature of design. You might not vocalise it when you see something's not right, but it's like filling a reservoir subconsciously."

Further reading